Consensus: An Interactive Video Demo Platform that Personalizes the Customer’s Journey

Available as a SaaS software, Consensus, a sales enabler software offers collaboration, content, document, lead and presentation management to its clients. It also provides training and development via live online, webinars, and in-person sessions and 24/7 live support.

The demo automation of Consensus involves creating an interactive video experience, wherein viewers have to select topics they are most and least interested in. This creates a customized timeline that prioritizes the interests and eliminates topics that are not important, to build up relevance and engagement. This single demo can now be shared with a wide range of stakeholders and prospects without the need to sit through long, boring sessions or hefty reading materials. Now each time the automated demo from Consensus is shared, it brings back rich data such as contact information, key concerns, engagement and many more. The organization is filled with relevant information that you need, to seal the deals more effectively.

Here are Some Features of this App:

Content Management

1. Content Import: Comes with the ability to import marketing and sales collateral built outside of the solution
2. Content Creation: Provides functionality of building unique sales and marketing collateral within the product.
3. Templates: Pre-builds templates for simple and quick content creation.
4. Advanced Search: Has the ability to search through the content to easily find necessary collateral.
5. Content Storage: Possesses overall storage and organizational capabilities.

Analytics

1. Reporting: Reports are created by the user or the custom or otherwise.
2. Alerts: Notifies when a prospect interacts with a piece of collateral
3. Presentation
4. Live Presentation: Presents to a prospective customer in-person
5. Screenshare: Presents virtually via sharing screens.
6. Mobile Presentation: Presents live on a mobile device

Hosting

1. Video player: Offers Flash video player or a HTML5 that enables users to play, adjust and pause the volume of a hosted video. 
2. Profile channel: Provides customized profile page that keeps all the hosted videos and lets viewers access all the videos in it.
3. Live streaming: Allows users to real-time stream a hosted video.

Management

1. Video management: Provides a dashboard that enables users to store and manage uploaded videos.
2. Distribution: Provides shareable links that take you directly to the video.
3. Private upload: Allows users to upload videos privately and provide access to specific viewers only.
4. Collaboration: Lets users invite people to view, comment or edit videos before they’re uploaded onto the video hosting platform.

Marketing

1. Monetization: Provides users with the power to include advertisements in videos for monetization purposes.
2. Engagement tools: Offers built-in tools that enhance engagement such as call-to-action links, profile page branding or software integration. 

Insights

1. Analytics: Lets the users track number of views, demographic data of the viewer and other audience-related metrics.
2. Integrations: Merges cloud collaboration tools with video editing tools for more efficient video uploads. 

Final Word

Consensus has fundamentally transformed the way we do business for the better. It is easy to create a new demo board for the customers and they get full visibility into who watches their demos, for how long and which are the areas they find most useful. People in sales love it because they can build up an effective stakeholder map utilizing this software. A real-time notification is sent when a prospect views the content; the sales representatives get the perfect window to contact their stakeholders at that time. It provides an opportunity to see the most happening leads based on engagement scores. The easy reading and understanding of the sales insights allow you to make more meaningful conversations and tailor future conversations that are based on the company’s business model.