Marketers use a collection of software solutions to plan, launch, track, and fine-tune their marketing efforts and campaigns; this is known as a marketing tech stack. It is not a messy collection of tools that all do their own things, but they fit well with each other in a process flow.
Most marketing tech stack tools combine with each other so that data can flow from one to another as needed. This encourages stakeholder communication, helps streamline marketing processes, and highlights opportunities for automation and innovation.
A well-planned marketing technology stack establishes a robust base for organizing and monitoring all your marketing campaigns. The different tools within the stack work closely together to provide a consistent customer experience and help your bridge departmental silos.
Narrowing Down on the Options
Narrowing down the available options is not as simple as giving a template marketing stack, as every business has different needs, customers, strategies, and products.
The type of business you have influenced the technologies vital to you and how you will consolidate them into your marketing strategy.
The majority of businesses have alternate ways and channel structures of appealing to current and potential customers, meaning each business’s tools will vary.
However, we can help you narrow down the list of options by showing you ways to attract, engage and maintain your customers using a marketing tech stack.
Building the ultimate marketing tech stack
You can easily get confused with so many marketing tools to select from. Hence, to choose uncomplicated marketing automation tools, you need to shortlist them in two categories: must-haves and would-be-nice-to-haves.
Tools that are necessary to do the marketing function are the must-have tools. The tools that help you be more organized or creative but can still hit your goals without them are would-be-nice-to-have tools. Here is an extensive list of the must-have SaaS tools for your marketing tech stack:
- Customer Relationship Management (CRM)
- Project Management
- Marketing Automation
- Search Engine Optimization Tools
- Social Media Management
- Data Warehouse or ERP Systems
- Analytics tools
- Business Intelligence (BI) and Reporting Analytics Tools
Changing Your Marketing Tech Stack in 2023
Your marketing technology stack is essential to your brand’s success. It allows you to manage your brand proficiently, leverage existing content, organize and execute campaigns, and attract and convert customers in a progressively more complex marketing environment. However, putting together the right set of technology and tools may be really challenging. With so many features, competing options, and bridging together, your Martech can feel like navigating a minefield. However, the correct marketing technology can make all the difference when it comes to marketing operations and the behind-the-scenes task of managing your brand.
Instead of the approach where marketing leaders are trying hard to try every new tool that appears on the market, businesses focus on developing tech stacks that are more streamlined, smarter, increasingly connected, and dramatically more powerful.
Conclusion
In an ideal world, a one-size-fits-all marketing stack could work fine for any business. But the reality is that your business type will impact the technologies you might find vital and how you must organize them. For example, a business that sells its services and products to companies (B2B) or consumers (B2C) will use different techniques and channels to get customers and have different technological needs.
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