Lead generation, though one of the most intrinsic parts of digital marketing, is not an easy task. It takes time, commitment, hard work, and, more than anything, out-of-the-box ideas to attract prospects. Marketers often fail to attract new leads using traditional lead-generation methods due to internal or external circumstances. You need to find out ways that will add value to your prospective leads. Remember, the idea is to help your prospects to move smoothly in their buying journey, rather than merely pushing them to make a purchase.
Here are a few creative methods that you can implement in your lead generation strategy to generate more leads:
Discover the success secrets shared by thought leaders
Your target audience is always looking for content to which they can relate and also trust. Therefore, interviewing an expert from your industry or your company will help you add unique value to your content. Ask the interviewee to uncover their secrets and success stories and share them with your potential customers. You can also allow your potential customers to ask the interviewee relevant questions to address their queries better. This creates a sense of getting the best advice and insights from your prospective leads.
Use videos to address prospects’ problems
Videos are a great way to share marketing content as it keeps your audience engaged and helps them easily comprehend the content. To stand out amidst that pool of text, well-curated video content can do wonders. Video content gives better prominence to your messages, increasing the chance of generating more leads.
Harness the SEO potential of customer reviews
If you are willing to expand your brand presence and get noticed by the right people, you need to use SEO power. When your existing customers leave a review about your company on a review platform with a strong presence in organic search, it helps you reach out to more leads. This is a great way to get noticed by qualified leads without any extra expense.
Create an engaging interactive session
An excellent way to attract new leads is to offer them what they want. But how will you know what to offer to those you are about to meet for the first time? Thus, try organizing engaging, interactive sessions like a quiz where you can ask for personal information from your website visitors. Later, you can use that information to develop personalized experiences and generate leads.
Offer gated content with best practices.
Another way to collect customer information is to offer them valuable information about your products, services, brand, and industry in return for their personal information. You can provide links to downloadable blogs and whitepapers after filling out a form asking for their contact information.
Demonstrate what is successful for your company.
If you are a B2B organization, you can help other businesses and attract leads to your business. Write a transparent post on methods that brought success or failure to your organization. Such documents can be beneficial for organizations facing similar situations, and thus they will get connected to your brand.
Collect real-life examples with practical insights.
Creating a list of best practices along with real-life examples in your industry can drive prospects to fill in the information in the opt-in form to get the list. This helps B2B marketers to generate more leads with relevant information.
Offer valuable marketing course
Several businesses struggling in this digital marketing era to strategize campaigns will want to give their information for free or discounted courses. This will also allow you to build a good network.
Organize a giveaway.
Giveaways attract a lot of potential leads if executed in the right way. To avoid wasting your giveaway on junk leads, you need to make sure that whatever you are giving away is relevant only to your potential leads. Ask for personal information in the registration form of the giveaway and use it for your lead generation.
Provide a free trial.
It is a natural human tendency to avoid using new products to fear investing in something that they will not like. But with free trials, you can easily score and nurture many leads to convert into real customers. Those who want your product or service will come back to you anyway.
Conduct webinars
In this age of social distancing, people are more interested in webinars, and thus you should utilize the opportunity. Besides educating your target market about new products or skills virtually, webinars also generate high-quality leads. Buyers prefer to share information when invited to register for webinar events, and such online seminars turn presentations into real-time conversations with interested candidates.
The digital transformation of the marketing sector has opened up numerous scopes for businesses to nurture their leads and develop their brand image. Marketing is an essential aspect of an organization’s overall success, irrespective of its size. These lead generation ideas will help you generate more leads by making a few mere additions to your everyday job. Moreover, you do not even have to invest anything extra in your ongoing campaigns.
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